Saffi reaches new prospects and re-engages existing donors with personalized email — sent from your real inbox, not a shared domain. Sold as headcount, not software.
Toggle between the two — or run both at once. Each audience gets a template written specifically for them.
For people who have never given before. Saffi introduces your cause and makes a clear first ask.
Hi Jordan, I'm Sarah at St. Jude. I'm reaching out because our work matters more than ever, and people like you are the reason it's possible. We treat childhood cancer at no cost to families. If our cause speaks to you, would you consider making a first donation today? Donate here: stjude.org/donate
For donors who've given before. Saffi calls out when they first joined, recaps what their giving funded, and asks for a renewal.
Dear Jordan, You first joined our family of supporters in 2022, and we have never forgotten it. Because of donors like you, we funded 340 free treatments this year and opened a new family-housing wing. Would you consider giving again today? stjude.org/donate
Org name, cause, sender info, donation page. Two minutes — no engineering.
Sends come from your real inbox so they land in primary, not promotions.
CSV or Excel import, plus a manual add form. Tag each contact as a new prospect or a previous donor.
"Send to new donors", "Send to previous donors", or both. Flip the toggle in settings whenever you want.
Personalized emails go out from your inbox. Replies route back to you. You handle the relationships.
No per-seat fees. No per-email charges. One Saffi agent for your whole org.